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Ethiopia: Mastercard Foundation Partner Kifiya became the First Ethiopian Fintech to Receive the 2024 Product Innovation of the Year Prestigious Award

[Mastercard Foundation] On September 17, 2024, at the Global SME Finance Forum in São Paulo, Brazil, Kifiya Financial Technologies won the Global SME Finance Awards 2024s Product Innovation of the Year, marking a significant milestone for Ethiopian innovation. This award honours Kifiyas contributions to financial inclusion and SME growth in Africa. Organized by the World Banks International Finance Corporation (IFC) SME Finance Forum, the award recognizes institutions that have delivered innovative products and



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