Barbie maker Mattel and OpenAI partner to develop AI-powered toys
The companies are partnering to develop toys and games that incorporate artificial intelligence.
The companies are partnering to develop toys and games that incorporate artificial intelligence.
Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging.
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King James meets Ken in a historic first for Mattel.
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