Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products

Remember that Christmas movie “Miracle on 34th Street,” where Macy’s in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor’s store to find the Christmas present her son wanted because Macy’s was out of stock? Now, Amazon is doing the same thing…online. The retailer announced on Tuesday the test of a new Amazon Shopping […]

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