The shots of sharing cuppas with constituents and laughing with his kids skates over the details of his ‘small family business’
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Election season officially begins when the prime minister drives in the back of C1 to visit the governor general – but its unofficial commencement is when leaders start releasing soft-focus profile videos with their log cabin story, surrounded by family and backed by twinkling music.
For an opposition leader especially, whose contributions can often be overshadowed by the prime minister whose job they covet, the productions – often short yet packed with meaning – are a vital chance to re-introduce or repackage themselves to a public who might not know much about them.
