Minerals Council campaign also targets people with pro-nuclear Facebook ads that reference Fortnite and Ikea wardrobes
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Australia’s peak mining lobby group is promoting nuclear energy to young women with a social media campaign generating millions of views on TikTok through memes about Wicked, The Grinch, and seasoning steak with sawdust.
The Minerals Council of Australia campaign, which appears linked with digital communications group Topham Guerin, has also been targeting young people with pro-nuclear Facebook ads related to video game Fortnite and a series of memes mentioning Ikea wardrobes.
