Woolworths says it has more than 40 competitors in Australia – we went looking for them

The supermarket giant cites specialist providers, convenience stores and online retailers among its rivals, but many seem well out of its league

Australia’s biggest supermarket chain, Woolworths, has described the sector as “fiercely competitive”, naming dozens of retailers it says it is vying with for a share of the grocery market.

The country’s other dominant supermarket, Coles, describes competition as “generally strong” and accelerating.

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