Exclusive: Businesses to require financial services license number to post Facebook ads, while individuals will need government-issued ID
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Fake celebrity investment scams may soon be harder to push on Facebook and Instagram, with Meta introducing a requirement that financial advertisers are verified.
Beginning in early February 2025, Meta will require advertisers seeking to run ads about financial services to verify information about who are the beneficiary and payer. Businesses will be required to provide their Australian financial services licence number or declare an exemption. Individuals will need to provide a government-issued ID.
