AI helps India’s Meesho cut customer call costs by 75%

Softbank-backed Meesho has rolled out what it claims to be India’s first generative AI-powered voice bot among e-commerce firms for customer support, paring down some expenses by 75%. The Bengaluru-based e-commerce startup said Tuesday its AI bot currently handles 60,000 customer calls daily in English and Hindi. The startup, which also counts Prosus and Elevation […]

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