‘A perception that Sydney is crass’: why the Kyle and Jackie O show bombed in Melbourne

When they launched, Kyle Sandilands and Jackie Henderson claimed they would be No 1 in Melbourne by the end of 2024. What went wrong?

“Imagine The Kyle and Jackie O Show is a party,” says Craig Bruce on his podcast, Melbourne Radio Wars.

“Pre-April 29” – when the show launched in Melbourne – “this party was filled with people who are all on the same wavelength, the shots are happening, the inhibitions are down, the conversation is loose … And then the doors open and a new crowd walks in and it’s a bunch of sober people.”

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